Sevilla have agreed a deal that sees UK sportswear brand Castore become the Spanish soccer club’s kit supplier for the next four seasons from the start of the 2022/23 campaign.

The agreement sees Castore take over the club’s technical brief from US sportwear giant Nike, a contract which was reportedly worth €3 million (US$3.2 million) a year.

The deal marks Castore’s first partnership with a Spanish club, with the brand set to produce all technical apparel for Sevilla’s men’s and women’s teams.

The move into Spain comes as Castore seeks to grow its presence in European soccer. In February, the brand was unveiled as the new kit sponsor of Bayer Leverkusen, the company’s first deal with a German club.

Despite links to major contracts in Italian soccer’s Serie A, Castore’s current partnership portfolio in the sport has been built in its domestic UK market. Scottish giants and Europa League finalists Rangers were the brand’s first such partner in soccer, with Premier League clubs Newcastle United and Wolverhampton Wanderers later coming onboard.

Outside of soccer, Castore also has technical supply partnerships with English top-flight rugby union club Saracens, the England and Wales Cricket Board (ECB), Cricket West Indies (CWI) and the McLaren racing outfit.

“[Castore] is an ambitious brand that in just a few years, starting from scratch, has managed to break the status quo in the world of sports brands in the same way that we have done in Spanish and European football,” said Sevilla president José Castro.

“We share this spirit of unlimited growth and we are convinced that both Castore and Sevilla FC are going to achieve important goals together.”

Source:https://www.sportspromedia.com/categories/finance-investment/investment/ea-takeover-merger-comcast-apple-amazon/